Being brand loyal can makes shopping easy. When I need something, I look at those favorite brands first. It saves me time comparing products and prices. Just give me the stuff I know will work.
My loyalty started with Neutrogena. I used their products for over 2 decades. I only stopped using their products when they didn't seem to be as effective and I learned that they weren't the safe and natural products I thought they were.
These days, I use Dr. Bronner's. I use their soaps and conditioners and the boys use their shave cream. If they made facial moisturizers, I would use them as well.
The same loyalty holds true for computers and electronics, I choose Apple For clothing I choose Lands' End and for luggage and backpacks I choose LL Bean.